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The important culture change in SMEs: How digital transformation is the key to future viability




Dear Readers,


Today I would like to talk to you about culture change in small and medium-sized enterprises (SMEs). In today's business world, things are constantly changing, and it is of great importance that we adapt and remain fit for the future. But how do we manage this change and what role does digital transformation play in this?

Let me share with you some steps that can help you transform the culture in your company:

For us, change starts at management level:

Es ist entscheidend, dass wir als Führungskräfte aktiv in den Wandel involviert sind und unsere Unterstützung zeigen. Wenn wir eine innovationsfreundliche Kultur schaffen, in der Veränderungen als Chance gesehen werden, können wir unsere Mitarbeiter motivieren und inspirieren.

Ich glaube an Mitarbeiterempowerment und Partizipation:

It is crucial that we as leaders are actively involved in change and show our support. If we create an innovation-friendly culture where change is seen as an opportunity, we can motivate and inspire our employees.

Digital transformation is a catalyst for us:

I am convinced that digital transformation offers us enormous opportunities to optimize our processes and open up new business opportunities. If we select and implement the right digital technologies and tools, we can achieve our business goals.

I believe in a culture of insight rather than a culture of error:

Innovative topics often do not yet bring established solutions. That's why I don't see mistakes as something negative, but as valuable insights from which we can learn. If we establish an insight culture instead of an error culture, we promote learning and the growth of our company.

I take inspiration from successful examples:

Success stories are a valuable source of inspiration for me. I have seen a number of examples of SMEs that have successfully made the cultural change and thereby strengthened their future viability. I firmly believe that we can learn from their experiences and transfer them to our own company.


I would like to drive the culture change together and invite you to share your questions, suggestions and experiences with me. I look forward to our discussions and exchanges together.


Best regards, Stephan Wegerer


P.S. Would you like to stay up to date on the digital transformation? Then subscribe to my newsletter for weekly insights from my decision-maker perspective.

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